Panasonic is a multinational corporation for the past 100 years becoming a trusted name in durable, innovative consumer electronics & engineering.

In 2012, Panasonic became one of the official sponsors of the US Open. Panasonic was looking to promote their line of Lumix digital cameras, and looked to my former employer, Arnold Worldwide for support.

Working with the social media team, we decided to create a variety of social Facebook posts promoting both clients, Panasonic’s cameras & the upcoming US Open. The effort was to illustrate some facts about the game of tennis and some photography tips. These are a handful of illustrations I designed in Photoshop.