John Frieda Professional Hair Care Inc. sells a wide variety of hair care products and shampoos through drugstores, supermarkets, and mass merchants.

In 2017, John Frieda Professional Hair Care was a client of my former employer, Arnold Worldwide. Previously, the client had several uniquely designed websites for different countries to promote and sell their line of hair cosmetic products. They were seeking to create one unified website for all their markets.

Working with the digital team at my Arnold Worldwide, I assisted the lead designer in brainstorming initial concepts, and came up with several iterations for the client to choose. After the client made their final selection, we produced templates, style guidelines, and a numerous amount of subpages. Lastly, we provided guidance and support for the developers.