Jack Daniel’s Tennessee Whiskey is the world’s best selling whiskey, with every bottle distilled and bottled at the Jack Daniel Distillery in Lynchburg, Tennessee.

In 2016, I was assigned by my former employer, Arnold Worldwide, to assist on a portion of the client’s homescreen, the homepage carousal header slider. After the age gate, this was the first thing the user would view entering the website. This area was where Jack Daniel’s would spotlight & promote new or existing products, recipes, and other happening’s within Jack Daniel’s. These “tiles” would change monthly and we worked closely with Jack Daniel’s planning what future designs would look like.

The client already had existing brand guidelines and hi-res assets of their products for me to work with. I created these designs using Photoshop and delivered the designs a month prior to their assigned launch date on the public site. I was assigned to this task for about 6 months leading up to their new website redesign that no longer required a homepage slider.