Fidelity Investments is an American multinational financial services corporation that offers financial planning & advice, retirement plans, etc.

In 2012, Fidelity wanted more of a presence in the social media world, and the Arnold Worldwide team came up with the idea of creating a Facebook application. The app would serve as a tool for users to enter their life goals and keep track of their savings & investments to achieve these goals.

After working alongside with the Arnold Worldwide UX team, I came up with this concept that leveraged the “Turn Here” campaign. It displays their signature GPS-like green ribbon that directs the user through their potential future, goals they would like to meet, and how much savings it would take to meet those goals.